Do you know how to sell YOURSELF? Just as if you’re selling a product or service, you must be able to quickly sum up precisely how your talent and skills can help a potential employer.
Your “advertising” – your resume and cover letters — must not only immediately grab their attention, but also hold it long enough for them to read through all of what you offer.
They are crucial marketing tools to sell yourself.
Remember that employers want to know what you can do for THEM, not what is in it for you. In most cases, it’s not what you did at your previous jobs, but how well you did it that catapults you above the other candidates.
You will face intense competition, just as products and services do in the sales world. In essence, you are fighting to knock out your adversaries, round after round, to become a finalist. Are you prepared for battle?
The key to winning the contest is making it clear what makes you different, distinctive, dynamic and unique from your rivals. Susan Bryant can help you do that. She was a hiring manager for many years, so she knows what employers want to see.
Just as she guided reporters in crystallizing the point of their articles, she will coach you to focus your thoughts and goals to shape the image you want to present. As a result, you will be able to succinctly express exactly who you are and what you do best, both through speaking and writing. This process naturally trains you to shine in interviews and instills confidence because you’ll be armed with talking points, explanations and anecdotes that illustrate and back up the elements of your resume.
After meeting you in person (if possible), Susan will do the following:
- Choose one of the modern, updated resume formats, which best showcases your skills.
- Help you focus on how best to represent yourself and perhaps even what types of jobs you’re seeking. Expanding or narrowing your goals are possibilities.
- Help you identify and highlight your best achievements and strengths, and quantify them, when possible.
- Strive for brevity by filtering which details to include and omit, in order not to exceed one or two pages.
- Create an overall, comprehensive resume for one industry as a master copy, which you can later tailor for each job, by re-ordering items and deleting irrelevant ones.
- Write tailored versions targeted for different industries, if needed.
- Use a refined and sophisticated tone, as well as articulate phrasing with strong word choice.
- Ensure everything is meticulously proofread and fonts are consistent. Even minor errors prompt employers to eliminate you in the face of stiff competition.
- Help you post your resume online, such as on LinkedIn and Emurse, which will demonstrate to employers you’re comfortable with technology. As examples, Susan’s link to Emurse is http://susanbryant.emurse.com, and her link to LinkedIn is http://www.linkedin.com/in/editorguru.